Three years ago, I was running a coaching business that was crushing me.

From the outside, it looked like:

Full client list

A calendar packed with sales calls

A business that was growing

But the reality was different.

I was on 4-5 sales calls a week with people who were never going to buy.

Half of them couldn't afford me. The other half weren't ready to start.

Every new client meant hours of onboarding I had to do manually.

Setting up their programme.

Sending welcome emails.

Explaining how everything worked.

Again and again.
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And check-ins?

I'd lose entire Sundays reviewing submissions, writing feedback, trying to remember what each client said last week.

By the time I finished, I had nothing left for the clients who actually needed me.
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I kept telling myself:
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This is just what growth looks like.
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It'll get easier once I get on top of things.
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Until I realised that moment never came.
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That's when I understood:
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I wasn't struggling because the business was growing.
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I was struggling because I was the bottleneck in every part of it.
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Once I built systems to handle lead qualification, client onboarding, and check-in processing:
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Sales calls were only with people ready to buy
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New clients onboarded themselves while I slept
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Check-ins took an hour instead of a full day
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Because I stopped doing work systems could do for me.
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If you know you need to free yourself from admin, let's chat.

​Book a free discovery call here​

Henry